What does Creative Placehealing mean?

Culture – in the physical and digital places where we work, live, learn and play – impacts our health. Creative Placehealing combines public health and cultural entrepreneurship to move systems from diversity to inclusion. Further. Faster.

Who are the partners in CCP?

The University of Louisville School of Public Health & Information Sciences leads the collaboration in partnership with IDEAS xLab and a coalition of private sector businesses, government agencies, research universities, philanthropic foundations, creative industries, and healthcare providers. CCP’s Director is Theo Edmonds, JD,MHA,MFA, Assistant Professor in the department of Health Management & Systems Sciences. To request a meeting with us to explore how your business or organization can join the partner network, click here.

Theory of Change

Culture-bearers, artists, creatives and creative industry companies, when backed by science, can:

  1. Expand opportunities for health innovation and entrepreneurship;

  2. Build new corporate social responsibility partnerships between health organizations and private sector business seeking to maximize their community impact and shareholder value; and,

  3. Create positive, measurable, social impact for progress toward an inclusive economy.

Why do we need to expand opportunities for health innovation?

More than 80% of America’s healthcare expenditure is on largely preventable (non-communicable) diseases like depression. Research from the World Health Organization says that culture must play a primary role in solving deeply entrenched health and social challenges including: substance use disorder; obesity; inclusive workplace/economy; social isolation; mindful aging; food access; environmental sustainability; youth development; and, creation of a civil society. 

How does CCP support our private sector business partners?

The Center for Creative Placehealing provides an inclusive, efficient, intellectual space for developing culturally-responsive solutions with and for communities, consumers, and employees. Deliverables include cultural strategies, innovation labs, research support and scalable health communications initiatives. CCP helps companies, governments and communities effectively engage the cultural challenges at hand, no matter what the population health issue. We are experts at combining culturally-based, transdisciplinary field research, with lean startup/agile development methodologies.

How will arts, culture and creative industries be engaged by CCP?

CCP’s mission-driven approach leverages the power of arts, culture and the creative industries to frame, seed and scale innovation in the following ways:

 Arts Provide Information: Art, in its best form, allows one to experience life and, ultimately, changes the way one views the world. The arts can introduce topics and ideas in ways that open space, for talking about, rather than being threatened by, life’s challenges. The arts help us to see past present challenges and envision a different, more hopeful, future. Whether one is actively making or experiencing the arts (visual, writing, music, film, etc.), CCP’s leadership has perfected ways to capture these activities as a form of qualitative data research. Arts-based, qualitative, data collection helps us understand the human perspective that is core to any issue. When properly deployed and interpreted, the arts can reveal insights into human motivation, that surveys and traditional research methodologies cannot. Additionally, in a recent Federal Reserve Bank article, research scholars from the University of Louisville School of Public Health and ArtPlace America, highlighted how using an arts-based approach to data collection provides the added, immediate, benefit of reducing stress for participants and building social cohesion, or the willingness of members of a society to cooperate with each other in order to survive and prosper.

Culture Provides Context: How might we think differently about food access, community wealth building, and expansion of opportunities for entrepreneurs of color if we were to re-imagine them, together, as an interrelated challenge through the lens of a “Soul Food Festival?” This is just one example of the ways in which CCP is activating cultural traditions as the platform for innovation.

Creative Industries Provide Scale:  Have you ever thought about a TV show or a movie as a social impact strategy for population health? CCP has. That’s why CCP is being developed in close partnership with the creative industries (digital marketing, gaming, film, etc.). By combining deep cultural insights and scientific research, with the reach provided by the creative industries, CCP will expand opportunities for delivering cost-effective, population health interventions at scale and offer new ways to measure impact.