Vision
Thriving cultures and inclusive economies where everyone is able to contribute their full, creative, potential.

Mission
Leveraging the power of arts, culture and creative industries to make public health practice and research, universally accessible and useful.

Our Cultural Solutions Method

  1. Train artists, creatives and culture-bearers to expand their creative practice into areas of public health.

  2. Connect cultural and social entrepreneurship with private sector resources for creating sustainable, scalable solutions to deeply entrenched public health challenges.

  3. Engage science and research to support the process with evaluation and measurement.

  4. Use iterative learnings as a continuous feedback loop to move systems from diversity to inclusion.

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Cultural solutions can take the shape of programs, projects, policies, products, services, or tools. CCP works with the creative industries to spread these innovative solutions, backed by science, across society until they take root in popular culture. In this effort, the private sector is critical. Finding new ways to partner with the business community is core to CCP’s efforts to support sustainable, social impact.

Examples of outcomes using the Cultural Solutions method:

  • Combining creative writing techniques with scientific methods, medical mistrust was measured between a low-income African American community and health providers at an adjacent health sciences campus. The research insights are now being used to envision a new program, now in the pilot phase, for increasing primary prevention access related to cardiovascular disease and for developing a new training program for medical, nursing and dentistry students at the University of Louisville;

  • Collaborative arts and culture programming between creatives and a youth agency resulted in marked, 2-year increase of annual volunteerism (from 350 individuals to over 1500+) in Louisville’s oldest African American community.

  • Public sculpture and poetry were used to advocate for improvements in municipal government notification policies related to new liquor store licenses, resulting in Metro Louisville Government changing its notification policy (for all Louisville neighborhoods) and denial of license applications for multiple new stores;

  • Visual artists working with environmental scientists and public-school teachers, developed an in-class, artist residency program to explore how middle schools can become environmental health policy innovation hubs. Policy change presented by students to the school board and now in planning for implementation;

  • Creatives and public health professionals developed a storytelling program to explore how hope and heritage can be used as a framework for designing substance use disorder prevention strategies in five schools in Breathitt County, KY (the location setting of the New York Times best-selling book, Hillbilly Elegy). Over 1,000 youth and their families have participated in the program.

  • Creatives, working together with data analysts, led the charge for Louisville’s successful 2016 effort in claiming the Robert Wood Johnson Foundation Culture of Health Prize – the highest honor given by the largest funder of health in the U.S.;

  • In a partnership with a digital marketing firm, graffiti and poetry became the means for increasing online health literacy and access to primary prevention programs. With a sample size of nearly 2500 IP addresses, the innovation prototype produced click-through rates 83% above industry benchmarks;

  • Metro Louisville Office of Civic Innovation and a large health system partnered with creatives to investigate how “photovoice” -- a participatory action research strategy and ethnographic technique that combines photography, critical dialogue, and experiential knowledge – could be converted into a technology platform with predictive analytics capabilities in order to better understand stress regulation for cancer patients and to more effectively deploy clinical support services. Resulted in project which is now pursuing an NIH grant.

  • Creatives, working together with the Mississippi State Health Department, produced a project, now being developed, in which a Civil Rights Registry is being created in Natchez (MS) as a tourism and health initiative.

  • The Kentucky Health Department is currently using the cultural solutions method to re-imagine obesity prevention as part of a multi-year CDC program.

  • In Kentucky's oldest African-American community, Smoketown, the cultural solutions method has led to the creation of Hopebox. The project, designed around the science of hope, has attracted over 20 institutional partners (funders, non-profit housing developers, churches, University of Louisville, Jefferson County Schools, etc), who are now collaborating to convert a former liquor store into a working laundromat, CDF Freedom School, Compassion Clinic (with UofL), business incubator focused on creation of worker cooperatives (e.g., CNA, non-clinical home care) and the renovation of 20 abandoned properties as affordable housing. The goal is to bring this one neighborhood (about 1500 people) up to at least the Louisville average across multiple indicators within 10 years.


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